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Home | International | About | News | Podcasting | Testimonials | Work Experience | Contact
© Out Loud Media 2009 Website by Zac Best Design
What is podcasting?
The word ‘podcast’ comes from an amalgamation of the words ‘broadcast’ and ‘portable on demand’ and allows users to download audio from a website onto their own MP3 player.
Podcasts provide a flexible method of communication, allowing you to create a bespoke programme available to listeners across the world. In effect you become a broadcaster and your target audience can listen at their own convenience.
Podcasts can be listened to on line, downloaded to an MP3 player or subscribed to on Itunes.
They provide a valuable way for organisations to speak directly to customers, when and how they choose.
Why Commission Your Own Podcast?
Podcasts can be used for many purposes including:
- Announcing a new product or service
- Giving celebrity endorsements
- To create brand loyalty through entertaining and creative programmes which create a buzz and encourage people return to your site
- To broadcast a conference, music event, training session or meeting
- To provide client advice, testimonials or advertising
What We Can Do To Help
We offer a free advice and consultation service to help you decide how to shape your podcast, who should present it and how it should sound.
Our podcasts are as innovative and entertaining as the programmes we provide for national broadcast networks, and all our clients receive the same standard of service as radio broadcasters.
Our service includes:
- Consultation on a range of styles and approaches to suit the needs of your organization and target audience
- Recruiting presenters or contributors including celebrity names
- Listener research to find out what your audience really wants to hear
- Script writing by trained and experienced broadcast journalists and producers
- Recording using the latest digital equipment
- Editing and mixing
- Delivery in your preferred format
- Advice on how to maximize press coverage and copywriting to accompany your podcast on line
Almost 2 million people download podcasts in the UK every week
More than 50% of podcast listeners download podcasts onto their MP3s to listen as they travel
A typical podcast user subscribes to 3 podcasts and spends 54 minutes per week listening to them
¼ of the UK population have listened to a podcast – and the number is growing
(Source: Rajar)